Link Building

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Selecting an Auto Body Repair Shop

Due to the amount of time we spend on the road the chances of us needed to find a great auto body shop may come up more than once. Most of us get a little flustered at the thought of searching for the right place that can work in your price range. No one ever knows where to start though. Here are a few tips on choosing the perfect auto body shop for you.

The first step is finding an auto body shop that will fix your car to look like the collision never happened. Some good auto body shops will only have the ability to fix your car to a point called pre-loss condition. Pre-loss condition is when the mechanic fixes your cars appearance, body structure, and keeps your cars mechanical reliability.

Next comes customer service, our favorites. Everyone has horror stories about bad customer service in numerous places of business. However, if you are calling an auto body shop that means that lives were once in danger so they should immediately ask if anyone was injured. Their chance at making money should never overshadow your needs or concerns. Many body shops are only in the business because they know that everyone will need to have their car repaired at some point. Most of those businesses do not have a skilled and knowledgeable staff. That is why it is so vital to find the right body shop so you and your insurance company are getting what you have paid for.

When dealing with your insurance company, make sure that you fight for the right to pick your own repair shop. Most insurance companies and repair shops have a deal worked out to lower the shops cost in exchange for giving them business. The shop then cuts corners and leave out steps to keep the cost down. This in turn means you are paying the insurance company the inflated premiums and your deductible but are only receiving second rate repair. The insurance company may respond saying that they can not guarantee the work of other shops but in reality all good shops guarantee their work for as long as you own that car. If a shop says that they do not have that standard, it is a sign to keep looking.

Always ask the person who is estimating your damage questions. If you are working with a smaller shop the person you are speaking with will probably be the one working directly on your car. In larger chain shops they have sales people who do the estimates and have no direct connection or knowledge about your car. The techs working on your car may not want to rewrite you an estimate to make it the correct amount. Never be afraid to ask questions if you are confused. Larger shops may have fancy equipment and tools to make people believe that they are much more advanced then other shops but in reality, those fancy tools are rarely even used in fixing your car.

Always ask the body shop about their insurance programs or DRP (direct repair programs) because this may mean they can not create their own business and need the help of a deal. Not all shops that have these programs are bad shops but it can defiantly be a red flag.

The very best way to find a good body shop is by word of mouth, so ask around. Most people would never send you to a place where they were not satisfied with the work they were given.

Now when you are stuck in a bind after a collision you will have the right information and questions to ask before selection the body shop for you. The last and the most important thing to remember is, if you ever feel uncomfortable or pressured by a body shop, move on because they may be desperate for business because they are not known for their good service.

How To Start Marketing Your Business

To new business owners, starting a business is often its own reward. They are thrilled to be able to be their own bosses, and to successfully get a business up and running. Often they are happy just to keep the dream alive.But every business needs to grow. That doesn’t mean you have to reach out to a larger market – it means working toward increasing your share of the one you are targeting. This will keep your business healthy enough to survive obstacles such as tough economic times.In order to keep moving forward, we need to market our businesses constantly. We need to dedicate a certain percentage of our resources to building our brand and reaching our target market. Here are some simple things you can do to help your business grow.Have a clear picture of your target market. Find out what types of people use the products and services you provide and respond to your business philosophies. If you’re not marketing to the right people, all will be lost.Research, research, research. Determine how to best reach your target market and what they expect out of your offerings. Study your competition carefully, and make note of what they’re doing right and wrong.Choose your marketing channels wisely.If your target market rarely reads, there’s no point in advertising in a magazine. Use what you’ve learned about them to find the best possible outlets for your message, and focus your marketing efforts there.Give your advertising a chance. Studies show that consumers require repeated exposure to a product before they will even consider buying. So don’t be surprised if one ad run doesn’t bring spectacular results. If you’ve done your homework and found a viable way to reach your market, run the ad at least two more times before you evaluate the results.Take advantage of free publicity. Sending out press releases and finding other ways to attract the media will give you high-quality exposure, and it won’t eat into your budget.Keep track of the effectiveness of your marketing efforts. If what you’re doing is working, you should be generating more revenue. Use some of that revenue to do more marketing. If it isn’t working, make adjustments and try again.Sometimes you’ll have to take a step back with your marketing plans. But that’s not a sign you’ve failed. It’s a sign that you’re a smart marketer. Sometimes the market changes, and it’s up to us to monitor those changes and adjust our marketing plans accordingly. No successful company markets the same way forever. By evolving with our target market, we can make our marketing work better.